About Us

Company Profile

Jincheng Wood Industry Co., Ltd. of Yunhe County (short name: “Jincheng”) was founded in 1997 as a modern manufacturer specializing in the production and sale of wooden toys, early childhood education toys, and craft gifts. Located in Yunhe, Zhejiang—the “China Wooden Toy City”—the company occupies a factory area exceeding 16,000 square meters, with fixed assets totaling RMB 200 million. It employs nearly 500 staff members, including approximately 60 technical and managerial personnel, and operates over 400 specialized woodworking machines.

Over more than two decades of growth, Jincheng has earned widespread trust from domestic and international customers through its superior product quality, diverse product range, and comprehensive service offerings. Its core product lines—including Jinling, Lao Tong, Leo, and Friends—feature wooden educational and early-learning toys crafted from premium timber and eco-friendly paints, fully compliant with domestic and international safety standards such as GB6675 and EN71. These products enjoy strong sales across Europe, North America, Southeast Asia, and many other regions.

Fairy Tale Wisdom Park

Fairy Tale Wisdom Park (also known as Toy Wisdom Park) was established in 2009 in the picturesque “China Wooden Toy City” of Yunhe, Zhejiang. As Yunhe’s first wooden-toy-themed park integrating tourism, leisure, entertainment, and interactive shopping experiences, it spans a vast area and represents an investment of tens of millions of yuan.

The park is divided into six distinct zones: the Exhibition Garden, Creative Garden, Variety Entertainment Garden, Educational Garden, Interactive Experience Zone, and Toy Supermarket. Committed to advancing toy-based education, the park fosters children’s intellectual development through play and games—enabling joyful learning and healthy growth. Visitors of all ages can fully immerse themselves in the fun and charm of Yunhe’s renowned wooden toys.