Chinese enterprises actively participate in the Nuremberg Toy Fair

Share: Share to: Weibo WeChat Copy Link Print The Nuremberg Toy Fair opened on February 1 in Nuremberg, southern Germany. Chinese exhibitors showcased innovative new products and actively leveraged the fair’s platform to expand overseas orders. According to the fair’s organizers, this year’s event attracted 2,142 exhibitors from 69 countries and regions; among them, approximately 200 were Chinese companies—the second-largest national contingent after host country Germany.

Christian Ulrich, a spokesperson for the organizers, told Xinhua News Agency that Chinese exhibitors have long played an important role at the Nuremberg Toy Fair. “We are delighted to welcome our Chinese guests from afar and hope they deliver another outstanding presentation at this year’s fair while forging strong business connections.” Ye Chen, Sales Director of Zhejiang Yunhe Jincheng Wood Industry Co., Ltd., said this is the company’s first participation in an overseas physical exhibition since the pandemic. “Maintaining contact with existing customers, continuously acquiring new ones, and strengthening face-to-face communication all contribute to more effective exchanges and help uncover fresh industry resources.”

The Nuremberg Toy Fair is a globally renowned trade show for toys and leisure goods. Beyond showcasing new products and industry trends, the fair serves as a vital platform for networking and procurement. This year’s event runs through February 5.